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June 7-9 ~ Rethinking Marketing and Insights: Behavioral Economics Immersion
June 7, 2016 till June 10, 2016
Master Behavioral Economics with Leading Yale Scholars
DATES: June 7 to 9, 2016
INVESTMENT: $6,850 (includes meals and lodging). Groups of four or more from the same company receive a 15% discount.
VENUE: Yale School of Management, New Haven, Connecticut, USA
Grounded in the YCCI Decision Framework, the course systematically uncovers the fundamental behavioral insights that can be put to use to drive business results. Throughout the program, faculty share the current thinking in behavioral economics, moderate discussions, and guide work sessions to ensure learning in our classroom leads to action in your boardroom.
DRIVE BETTER BUSINESS RESULTS using cutting-edge behavioral research to:
- Better frame your value proposition
- Design memorable customer experiences
- Understand conscious and unconscious choice-drivers
- Redesign research practices to generate real consumer insights
- Learn how to become an effective test-and-learn organization
Presented by Yale School of Management, this three-day program is taught by distinguished faculty fellows of Yale’s Center for Customer Insights (YCCI) who have collaborated with industry leaders to develop a rigorous, hands-on curriculum grounded in a behavioral economics framework that produces results.