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Jul 22 – Aug 3 – Yale Publishing Course
July 22, 2018 till August 3, 2018$5850
Yale Publishing Course
Immerse yourself in cutting-edge research and industry insights that will enable you to thrive in the ever-changing publishing landscape
Last summer, the Yale School of Management (SOM) welcomed the prestigious Yale Publishing Course (YPC) to Evans Hall for the first time. Together, SOM and YPC delivered a unique course for seasoned leaders in publishing to gather in an inspiring environment and gain critical insights in all facets of their industry. The partnership allowed for additional sessions taught by world-renowned Yale SOM faculty members. You can read more about the details of the launch of the collaboration here.
The week-long curriculum integrates practical wisdom from experts in publishing with research and management techniques from Yale School of Management professors. You’ll be challenged to deeply analyze your own work by examples of how best-in-class publishers operate every aspect of their business, from editorial, marketing, and business strategies to digital transformation, and you’ll extend your abilities with new frameworks and skills in leadership, consumer-insight-driven marketing, and techniques for innovation. An open, interactive learning environment nurtures engagement and connection throughout the course.
Your classmates, who come from all over the world, and your instructors, who have been selected for their expertise and teaching skills, will be the people shaping the future of publishing. Throughout the week, you will have the opportunity to share experiences and ideas and become a part of this community of publishing leaders.
While at Yale, you’ll have the chance to take a step back and see the big picture in your industry. You’ll leave energized, focused, and better prepared to lead your organization into the future.
Leadership Strategies in Magazine and Digital Media
JULY 22 – JULY 27, 2018
Leadership Strategies in Book Publishing
JULY 29 – AUGUST 3, 2018
Investment: $5,850 (covers tuition, books, materials, and meals)
Location: Yale SOM Campus
Contact: Lisa Kammert