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Jul 21-26 – Business Perspectives for Creative Leaders

July 21, 2019 till July 26, 2019

Business Perspectives for Creative Leaders

Unite your design background with world-renowned managerial and leadership expertise

In 2008, AIGA and the Yale School of Management partnered to launch an executive program focused on business theory and practice for seasoned designers, creative and art directors, design managers, strategists, and more. For more than 10 years, participants have gained practical insights and inspiring perspectives, as well as a full-fledged network of colleagues working at the forefront of the design industry.

The Business Perspectives for Creative Leaders curriculum is designed to accomplish two goals: first, to instill a general competency in meeting the challenges of management; and second, to facilitate the creative leaders’ development of their own personal career aspirations. Instead of teaching management topics in separate, single-subject courses, Yale teaches core subjects in an integrated way, providing frameworks and concepts in a richer, more relevant context. The program is taught by experienced Yale Faculty who incorporate design-related industry examples into the coursework.

In one week, participants learn to apply design thinking in business, use strategic thinking to tackle opportunities, drive innovation for growth, and make high-impact marketing decisions based on behavioral economics insights. They develop soft skills to better influence, persuade, and negotiate with colleagues and clients. In addition, they acquire practical knowledge about intellectual property law, principles of entrepreneurship relevant to large organizations and to start-ups, and basic managerial accounting to understand the language of finance.

Graduates have come from some of the most highly regarded firms in the industry, such as Google, Adobe, Microsoft, Nickelodeon, and MTV. The result: a distinctive Executive Education program that brings together the brightest minds in the industry with the unparalleled resources and expertise of Yale University. Participants leave with connection to this powerful network and the opportunity to return for a BPCL reunion event, Alumni Perspectives. The program is taught on campus at Yale SOM. A certificate of participation is awarded to participants upon program completion.

All meals and lodging included – see registration for details.
Location: Yale SOM Campus
AIGA members: $9,750
Non-AIGA members: $10,400
Contact: Jenna Pettit

Register Online

Jul 21-26 – Business Perspectives for Creative Leaders