Jan 15 – Online Program – Yale SOM – Business Perspectives for Creative Leaders
January 15, 2021 till February 12, 2021$5850
Business Perspectives for Creative Leaders
Unite your design background with world-renowned managerial and leadership expertise
In 2008, Yale School of Management launched a program built for creative professionals, empowering them as leaders and educating them in business. Through a partnership with AIGA Business Perspective for Creative Leaders (BPCL) was formed. Acting as the perfect blend of business and design, BPCL has since expanded to include a wide, rich network of architects, graphic designers, industrial designers, developers, and other creative professionals, all pushing the boundaries of their leadership potential in order to move themselves and their respective organizations forward.
The Business Perspectives for Creative Leaders curriculum is designed to accomplish two goals: first, to equip creative leaders to meet the challenges of management; and second, to give participants the skills and perspectives they need to reach the next levels in their careers. Instead of teaching management topics in separate, single-subject courses, Yale’s experienced faculty teach an integrated curriculum providing business frameworks and concepts in a rich, relevant context.
In this program, design-industry professionals broaden their management skills to complement their deep creative abilities and become well-rounded senior leaders. They strengthen strategic thinking to better tackle high-impact opportunities and drive innovation for growth. They develop soft skills to better influence, persuade, and negotiate with colleagues and clients. In addition, they learn how to lead change and learn the basics of accounting and finance to communicate better with their financial team.
Participants have come from some of the most highly regarded firms in the industry, such as Google, Adobe, Microsoft, Nickelodeon, and MTV. Learners leave connected to a creative network of professionals who share a passion for leadership and innovation.
In winter 2021, this program will be offered in a live online format which creates a highly engaging environment where participants are an active part of the program. Participant profile galleries within our learning platform enable learners to discover what they have in common with others. Break out activities bring small, varied groups of people together in meaningful ways. Unique networking activities drive social connection with other passionate professionals to deepen learning and many of these budding connections bloom into what become lasting relationships. Participants often take advantage of the tools we provide to meet up with one another and continue growing together long after the program’s end. Come immerse yourself in both content and networking with our live online delivery.
Every Friday from January 15 through February 12, 2021
Application deadline: December 16, 2020